Communication is key, they said. While I have an undergraduate degree in communication studies, you don’t exactly need a degree to understand this concept. Being an active consumer in today’s society, there is no doubt that you are actively communicating for a solid portion of your day. Communication does not only entail having friendly conversations with friends and family. So, lets think about this for a minute… In what ways have you communicated today? Ok, i’ll go first:
I woke up to my alarm clock (aka cell phone), looked at my phone to see a push notification from Shutterfly (yay, a free 16 x 20 print!), checked my Facebook notifications, checked my email and saw that two of my daughters friends’ RSVP’d to her birthday party, and finally ventured my way out of bed and down stairs, turning on the TV to stream my favorite morning radio talk show via Apple TV. Next, my daughter told me that she looked at her weather app on her iPad to find that it would be almost 60 degrees today (this calls for a celebration for any Ohioan). Over the next couple hours, I communicated with people via text, phone call, and Instagram, and also utilized my iMac to look over my school assignments and work on a website that I am currently creating.
So within a the first few hours of my day, I have successfully communicated in about a dozen ways, utilizing a multitude of emerging media outlets– Ah ha, there’s our bread and butter. So what is this emerging media talk about anyway?
I am going to assume that we all know what media means and we all know what the word emerging means, so simple, right? Wrong. Actually, you might not even be aware of it, but the media is changing and evolving every single day and the the way you are being marketed (or marketing) to is also changing every day. But, why? The reason is relatively simple: Because consumers are spending more time being connected in unlimited number of ways, digital media is becoming mainstream. It used to be that marketers sent advertising messages to the consumers and that was it, end of story. Well, with all of this emerging media, consumers are now able to create, send, and share their very own messages! So as a media consumer, it is important for us to become mindful (aware) of emerging media and what it means to consumers, marketers, business owners, etc.
That’s a wrap– for today, anyway. I hope that you can take this journey with me while I pursue my graduate degree in IMC (Integrated Marketing Communication) and learn a few things along the way!