Have you ever looked at something online and then become reminded of that something for the next three months via ads on every other site you visit? No, you are not crazy. No, the CIA is not following your smart watch search. Welcome to the world of retargeting.
WHAT IS RETARGETING AND WHY?!
Retargeting is a powerful tool used by marketers across the land.. It is an optimization and branding tool that is used after a person visits a site on the oh-so-ever glorious internet and does not complete a purchase. What, you thought you were going to skate out of a purchase and not be tracked thereafter? Not in 2016, my friend. So how does it work? Well, it goes a little something like this….
You visit a website and browse some vacation rentals in the mountains for you and your friends, but then your phone rings and your friend tells you not to make that purchase because there might be a better deal that she is looking into. Ok, got it. You exit that website and go about your business as usual. What you didn’t know is that website had an unnoticable code placed in their website by a retargeting provider. Next, this code has placed retargeting ‘cookies’ into your browser and is now able to track you (wherever you go, I go). Later that day, you are scrolling through your Facebook feed and what do you know, VACATION RENTALS! Essentially, the marketers want you be reminded of the product and redirect you back to them to finish your purchase.
Thanks, Retargeter for the visual! If you are interested, there are whole load of retargeting platforms you can check out, such as: Adroll, Retargeter , Fetchback, and Chango.
Happy creeping (I mean, retargeting), everyone!