So, I knew I wanted to write this entry about social videos because I personally happen to love, love, love, an emotionally appealing video that tells a story. I looked all over the internet to find a textbook definition of social video. No such luck… Bummer.
In sum, social video marketing is when a company creates a digital video (some are shorter than others) that tells a story and is shareable. These videos create buzz. They create conversation, and most importantly, they create connections. Also important to note that these videos are typically uploaded directly onto a social site.
According to Psychology Today, emotions are the main reason why a person prefers one brand over another. Likewise, people will purchase the name brand over generic with the same ingredients because the brand has made an emotional connection with the consumer. Believe it or not, people identify the same type of personality traits of brands as they do with people. Weird, right? So what does this mean? It means that by creating a shareable video that is emotionally appealing, you are creating connections between consumers and brands, and ultimately helping establish brand loyalty!
LENGTH MIGHT MATTER
So, how long should the video be? It’s 2016, that ol’ saying ‘time is a commodity’ is probably an understatement. You’re busy. I’m busy. We’re ALL busy! Seriously, I would be surprised if anyone actually makes it through this entire post. With that being said, shorter videos are typically better for allowing your audience to be engaged the entire time. Personally, I like a longer video that tells a more in-depth story, but that just might be me. According to Sprout Social, these were the 2015 statistics:
There is so much more I could say on this topic, but I know that I have already lost half of my readers at this point. So I will end with one of my all-time favorite social videos. Enjoy!