My current situation:
Driving (well, sitting in the passenger seat) in my hybrid that is jammed packed full of crap with my two daughters, connected to my laptop via my cellular hotspot. Why am I writing this now, in the car? Well, because we are headed to Hocking Hills (State Park in Ohio) for spring break and I just found out some devastating news… NO WIFI (and possibly no cell service)!!
I thought this would be the perfect opportunity to talk about this week’s lesson: The future of Internet of Things (IoT)… Say the Internet of whaat?
The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.
IoT is a big deal because it is our future and not to mention, by the year 2025, it is estimated that IoT will have the economic impact of 11 TRILLION dollars. It will not be long until we are living in a completely connected society and personally, I couldn’t be more excited! This is an exciting time for marketing peeps because the more we are connected, the more data we obtain about our audiences. This is also an exciting time for consumers because product designers have the ability to perfectly customize our devices to tailor our needs and provide us with even more convenience!
Welcome to the future smart world:
So we just made a rest stop and I look up and see this:
A Tesla (smart car) charging station. Perfect! Couldn’t have been better timing and it makes me super excited.
As I sit here worried about what these next few days will be like not being connected, I wonder if ‘connected camping’ is or will be a thing in the future– because I hope so!
I know many of you might be thinking about the ‘risks’ of being SO connected. Of course with rewards, there are always going to be risks. The risks are a bit scary, too. So I will leave this post on a positive note and save that negativity for another day!