Unconnected Camping…

My current situation:

Driving (well, sitting in the passenger seat) in my hybrid that is jammed packed full of crap with my two daughters, connected to my laptop via my cellular hotspot.  Why am I writing this now, in the car? Well, because we are headed to Hocking Hills (State Park in Ohio) for spring break and I just found out some devastating news… NO WIFI (and possibly no cell service)!!

I thought this would be the perfect opportunity to talk about this week’s lesson: The future of Internet of Things (IoT)… Say the Internet of whaat?

The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. 

IoT is a big deal because it is our future and not to mention, by the year 2025, it is estimated that IoT will have the economic impact of 11 TRILLION dollars.  It will not be long until we are living in a completely connected society and personally, I couldn’t be more excited! This is an exciting time for marketing peeps because the more we are connected, the more data we obtain about our audiences.  This is also an exciting time for consumers because product designers have the ability to perfectly customize our devices to tailor our needs and provide us with even more convenience!

Welcome to the future smart world:


So we just made a rest stop and I look up and see this:


A Tesla (smart car) charging station. Perfect! Couldn’t have been better timing and it makes me super excited.

As I sit here worried about what these next few days will be like not being connected, I wonder if ‘connected camping’ is or will be a thing in the future– because I hope so!

I know many of you might be thinking about the ‘risks’ of being SO connected. Of course with rewards, there are always going to be risks. The risks are a bit scary, too. So I will leave this post on a positive note and save that negativity for another day!






2 thoughts on “Unconnected Camping…

  1. Your ending quote by Darwin got me thinking about how companies will almost have no choice but to embrace the IoT and Enchanted Objects. In fact, Baily and Manyika (2015) see it this way: “And, just as with the adoption of information technology, the first companies to master the Internet of Things are likely to lock in significant advantages, putting them far ahead of competitors by the time the significance of the change is obvious to everyone.” It’s advantageous for businesses to adopt the IoT, especially due to the amount of value the concept provides for organizations large and small. Added value, or benefits, that the IoT provides businesses include upselling and cross-selling existing products (helps to retain current customers and acquire new ones); pushing new products; giving businesses a competitive edge with products that are lower in cost (because of lower operating costs); the amount of data collected so that businesses can engage with target audiences on a deeper and more engaged level; and so much more. Of course, consumers have much to gain, like being connected in the middle of nowhere! The value-add for both businesses and consumers is great, making the connected future of the IoT look pretty bright.


    Liked by 1 person

  2. I love how you didn’t dwell on the risks of being overly connected! Maybe I’m an optimistic too but I think the benefits and opportunities allowed by the IoT far outweigh the risks. The question of “will someone be able to hack into your toaster and thereby get access to your entire network?” often haunts people when they learn about the IoT (http://www.forbes.com/sites/jacobmorgan/2014/05/13/simple-explanation-internet-things-that-anyone-can-understand/#749eb4746828). I would argue that it’s really no different than how numerous consumers live now. Many people have their entire lives connected through their smartphones, from mobile banking to car and door locks. The fear of losing one’s smartphone is more based on FOMO (fear of missing out) than the fear of someone “hacking” everything.

    Hope you enjoyed your “unconnected” camping trip! 🙂


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