Hey Siri!

You can find me talking to my phone and/or watch on a regular basis and apparently, I am not alone.  55% of teens and 41% of adults now use voice search more than once a day.  Additionally, by 2019 it is expected that the voice recognition market will expand to be a $601-million-dollar industry.

Google-Survey

Above, you will see what we are currently using voice search for, according to Google.  Currently, there is only about an 8% error rate in voice recognition. I am going to go ahead and guess that margin will become even smaller here in the near future.  Additionally, we will also see a shift in keyword optimization.

If you are like me, you have been trained since the beginning of the dial-up days how to search the Internet in a ‘robot-like’ manner.  Times are changing, and so is the way we search (especially vocally).  The way we search is becoming conversational and we are talking to our devices like they are people (wait, I totally tell Siri please & thank you).  With that being said, marketers will need to adjust their SEO to include long-tail keywords to enhance search results.

What do you use voice search for?

 

 

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Privacy? I don’t think so.

It seems as if there is an app for just about anything that you could ever dream of needing or wanting.  But is convenience worth your privacy?  Personally, things seem to be getting a little creeeeeeeeepy.

 

According to research,

-99% of the most popular iOS and Android free apps have had at least one privacy-related risky behavior.

-87% of the most popular paid iOS apps and 78% of the Android apps have had at least one privacy-related behavior.

Included in the risky behavior is tracking uses location, accessing address books, calendars, microphone (scary), and your camera (even scarier). In some instances, the developers of free apps use the data they collect for supplementing their profits and the more personal data they collect from us, the more $$$ they get.

Global-App-Security-and-Privacy-Concerns

Health Apps

Health apps and the ever so awesome wearable technology seems to be all the rage lately.  So, sorry to burst anyone’s bubble here…

A recent study on 211 health-realted apps showed:

-Over 80% of the apps had NO privacy policy at all (again, none).

-Of the 41 apps that did in fact have a privacy policy, not all of the provisions actually protected privacy.

-80% of the apps collected users personal data and 50% of them share the data.

-65 diabetes apps found to collect and share sensitive health information, including insulin and blood glucose levels with third parties.

So what do I do?!

Scary, I know…. But not all is lost. There are ways that you can protect yourself.  You can do some spring cleaning in the app department, by:

-Delete all apps that you do not use.

-Review all privacy policies and if they do not have one, say bye-bye! Read ALL of the fine print and see what the developer does with your info.  Also, check for a developers website and if they do not have one, delete.

-Review and update all app permissions. For example, a flashlight app does not need to access your camera roll or microphone!

 

Omni-Channel Experiences

Lets start out with talk about what the heck omni-channel is, exactly.  Omni-channel can be defined as a multichannel sales approach that provides the customer with an integrated shopping experience. So what I am saying is that a customer’s online experience within all channels should be a seamless journey.  Not that complicated, right?

You might wonder what the difference is between this and multi-channel. I guess if you have more than one channel, it would be considered multi-channeled, technically.  However, it depends on the level of integration across channels.  For example, have you ever been on a company’s website looking into a product or service, leave your house and look at that same website on your phone to be left disappointed and wishing you had your laptop?  Bingo. I bet that website is not optimized for mobile, which makes for an oh-so-annoying experience (or is it just me?). It doesn’t end at the mobile browser, however.  Key word is ALL. All channels must be integrated together and work seamlessly to provide an omni-channel experience. Get it?

Lets take a look at Disney because they totally get it…

Screen Shot 2016-04-11 at 1.30.57 PM

Of course their mobile sites work perfectly well, even if you want to plan your entire trip from your phone.  After your trip is booked, they offer a ‘My Disney Experience’ tool that allows you plan e-v-e-r-y-t-h-i-n-g, including where you will eat, locate your favorite attractions and even view the estimated wait time for those attractions (time is money, people).  Additionally to this awesomeness, they also now have ‘Magic Bands’ that they send you before your trip that will become your hotel room key, photo storage device, food ordering tool, AND includes Fast pass integration. This is all pretty freaking stellar, if you ask me!

magicband

 

#Snapchat

Well, today I am going to talk about something that I know little about: Snapchat. And why am I going to talk about this not-so-little social media channel?

Snapchat’s 2014 total revenue: $3 million

Snapchat’s 2015 total revenue: $50 million 

Snapchat’s projected 2016 revenue: $300 million 

So yeah, I might want to start learning a thing or two about this platform. I downloaded the app a couple of months ago and have been creeping every now and then since (is creeping on Snapchat even a thing?).  I’ll share with you a little of what I learned:

This is a platform that allows users to send real-time videos and pictures that will self-destruct after a few seconds of viewing them.  To enhance pictures, it comes equipped with the ability to doodle on the photos, add text, or use their graphic lenses. Apparently, the receiver of the message can screen shot the picture, but it will come with the price of sender knowing you did so (confused yet?).  Additionally to the messaging option, there are ‘stories’ which allow the user to add multiple pictures and videos to their story that will continuously show for 24 hours.  The ‘stories’ enable you to narrate your entire day by allowing your friends and family see quick glances of what you are doing (ok, kinda cool). Because there is a time limit on the user’s content, there becomes a sense of urgency for people to post more and look at other’s stories.

I have found that there are a lot of creative ways that brands can use Snapchat for their organizations.  My favorite one that I have so far is the WWF (World Wildlife Fund):

 

To snap or not to snap…. What do you guys think?