Well, today I am going to talk about something that I know little about: Snapchat. And why am I going to talk about this not-so-little social media channel?

Snapchat’s 2014 total revenue: $3 million

Snapchat’s 2015 total revenue: $50 million 

Snapchat’s projected 2016 revenue: $300 million 

So yeah, I might want to start learning a thing or two about this platform. I downloaded the app a couple of months ago and have been creeping every now and then since (is creeping on Snapchat even a thing?).  I’ll share with you a little of what I learned:

This is a platform that allows users to send real-time videos and pictures that will self-destruct after a few seconds of viewing them.  To enhance pictures, it comes equipped with the ability to doodle on the photos, add text, or use their graphic lenses. Apparently, the receiver of the message can screen shot the picture, but it will come with the price of sender knowing you did so (confused yet?).  Additionally to the messaging option, there are ‘stories’ which allow the user to add multiple pictures and videos to their story that will continuously show for 24 hours.  The ‘stories’ enable you to narrate your entire day by allowing your friends and family see quick glances of what you are doing (ok, kinda cool). Because there is a time limit on the user’s content, there becomes a sense of urgency for people to post more and look at other’s stories.

I have found that there are a lot of creative ways that brands can use Snapchat for their organizations.  My favorite one that I have so far is the WWF (World Wildlife Fund):


To snap or not to snap…. What do you guys think?




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