Hey Siri!

You can find me talking to my phone and/or watch on a regular basis and apparently, I am not alone.  55% of teens and 41% of adults now use voice search more than once a day.  Additionally, by 2019 it is expected that the voice recognition market will expand to be a $601-million-dollar industry.

Google-Survey

Above, you will see what we are currently using voice search for, according to Google.  Currently, there is only about an 8% error rate in voice recognition. I am going to go ahead and guess that margin will become even smaller here in the near future.  Additionally, we will also see a shift in keyword optimization.

If you are like me, you have been trained since the beginning of the dial-up days how to search the Internet in a ‘robot-like’ manner.  Times are changing, and so is the way we search (especially vocally).  The way we search is becoming conversational and we are talking to our devices like they are people (wait, I totally tell Siri please & thank you).  With that being said, marketers will need to adjust their SEO to include long-tail keywords to enhance search results.

What do you use voice search for?

 

 

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2 thoughts on “Hey Siri!

  1. I think the most notable difference between how teens and older adults use voice recognition is to “dictate texts” Younger consumers who have grown up with this technology have obviously growth accustomed to texting in small keyboards, while voice recognition provides older consumers with an edgier alternative. This feature is a great way to include older demographics in new technology they might otherwise avoid.

    Liked by 1 person

  2. From a marketing standpoint, voice searches are quite different from typed searches, where voice searches are dependent on voice recognition software identifying a person’s speech patterns. For typed searches, marketers have developed websites so that keywords or phrases can appear on search engine result pages. When consumers initiate a typed search, that same subject search is typically dfferent from than if it was a verbal search. Voice searches utilize words that people tend to use in everyday conversation, where typed are short specific words.

    Liked by 1 person

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